Monroe County Court Appointed Special Advocates
Executive Summary
Monroe County CASA advocates for children in the court system, ensuring they have a voice, support, and a chance at a safe future. While the need for advocates is high, awareness and volunteer numbers haven’t kept up. Many children are still waiting.
Our research shows that people care about helping kids but often don’t know what CASA does or how accessible volunteering really is. By simplifying the message and sharing real stories, we aim to inspire more community members to get involved.
Our campaign focuses on the idea “Their future needs you.” Highlighting how volunteers help shape tomorrow’s leaders. Through a mix of radio, billboards, social media, newsletters, bus ads, and community events, we will increase visibility and drive volunteer sign-ups.
With a balanced budget and clear tracking metrics, this plan will grow awareness, strengthen engagement, and bring more advocates to the children who need them most.
Creative Brief
Project Objectives
CASA is seeking to recruit more volunteers to ensure every child in Monroe County has a voice and hope for their future. Through increased awareness and engagement, CASA aims to show that everyday people can play a powerful role in changing a child’s story.
Strategy
Our strategy is to make our target audience feel inclined to help the community succeed. Make them feel as though they are creating the future doctors, teachers and CEOs. By being the guide for a struggling kid, they can help turn around their future, thus creating a safer community.
