About me

I’m an advertising student who believes good ideas should work hard and make people feel something. I grew up in San Diego, California, and as a Filipino-American, my creativity is deeply shaped by culture, community, and storytelling. 

With a background in social media, content creation, and brand strategy, I’m especially interested in how these elements shape how people connect with brands. I’ve managed real accounts, created campaigns from concept to execution, and learned that the best work lives at the intersection of strategy and creativity. 

Outside of that, I’m usually deep in Pinterest boards or TikTok rabbit holes, tracking trends, saving ideas, and overanalyzing why something works. I love good design with interesting textures, patterns. The kind of details people might not notice at first but remember later. If I’m not there, I’m usually writing on Substack about losing my dad to cancer, my college experience, and love as I understand it. 

Curious by nature and detail-oriented by habit, I’m always looking for the next idea that’s clever, effective, and just a little unexpected.